7 Creators worth paying attention too:
I try not to consume a ton on my phone
(I'm racking up like 5 hrs daily though, so I’m not doing too hot.)
End Result of this ever growing consumption: I make sure people I follow are worth the content.
This is a simple “article” if you will. The next 7 people I think are worth following.
In no specific order, I don’t play favorites here:
Copy Work- Sam has a course, linked here.
Always is thinking and talking about new business ideas
King of asking the right questions. Just listening to him speak will enlighten you.
MFM Podcast (if you don’t listen yet, than you should start 5 minutes ago)
Left working in Private Equity and started posting content.
Writes about thought provoking studies and theories about how to maximize output throughout your day using your mind and body.
Posts content on Insta, twitter and LinkedIn, follow him basically anywhere.
Brand builder, executor. If you want to follow someone who builds out an idea in completion, this is your girl.
Founder 3x:
Outdoor Voices (Valued at $110M at its peak in 2018)
Get Joggy (Launched 2022)
TYB.XYZ (Launched 2022, Seed funding closed in June 2022 at $9.8M)
All about community. She hosts run clubs, meet ups, yoga and pilates classes. All the movements for all the people.
Great Podcast on how she used community to build OV.
Melissa Wood Health launched a few years ago with online Pilates classes. She is a powerhouse on instagram posting daily about her newest meditation, nutrition or workout routine and frequently pulls us back into reality showing us her working out with kids climbing on her.
A community based builder, Wood used Instagram and youtube to speak with her followers and more recently launched a podcast and a new app where community members can subscribe and get a multitude of workouts and meditations/breath-work.
She preaches about her own experience and believing in yourself being the most powerful tool to life.
Harvard wrote an awesome breakdown of the content creator economy and how MWH capitalized on it.
Co-founder of The Morning Brew, podcast host on The Crazy Ones and posts entrepreneurial content… everywhere.
Austin Rief, co-founder of Morning Brew, told a story on this MFM podcast episode: Alex would be like “we’ll just email 1000 people today, expecting 3% to get back, cause we need 300…” and then would just do it.
Focus, creation and execution.
Sharing for free to build up a customer base to then sell too.. Alex gives out SO much content on many platform.
Community, e-comm, & marketing genius.
House of Wise, Goetz CBD product based startup, is geared to help women have better sex, less stress and more strength. Her branding is clear and value proposition is obvious.
She has talked about using Meme accounts on instagram to drive HOW sales, which she just sold after launching in 2019.
HOW made it into the hands of the Kardashians multiple times, putting Goetz products in front of millions… for free.
She created an affiliate program to help sell HOW products and get it out faster. This helped create a tight knit community of serious supporters.
Single Mom of 3 who talks about the trials and tribulations and also the glorifying successes.
Now working with The Morning Brew, Jack has his own weekly newsletter, The Future Social which dives into marketing & socials from a different lens each week (great read, TBH.)
Previously was in Advertising working at agencies and in-house.He boasts about his work with companies like EA Sports, Rock Band, Microsoft, Beats by Dre, and SO many more. As a Senior Creative Strategist at Twitch, he created and launched collabs with many companies, a favorite being with NBA.
Writing! Writing! Writing!
Mantra - Social Media is the business and learning how to niche down, who are you talking to, setting goals and learning how to speak with followers is the game.
Honorable Mentions:
Mari llewellyn : Fitness and Lifestyle Influencer. She is the Founder of Mari Fitness, Bloom Nutrition and the Slay App. All three businesses were boot strapped using her influencing and you-tubing for marketing. She started off selling PDF’s for workouts and now owns a multi-million dollar business. Bloom Nutrition is her most viral business with their “Greens” product selling out multiple times and going viral on tiktok.
Matt Grey: Mainly talks about building habits and systems that will help create followings, content and meaningful work in public. He has built companies from the ground up, and quickly I might add. He shares his secrets on a day to day basis.
Helen Hall: Lifestyle Influencer. She created Blender Bombs, a shake supplement to help with bloating, getting the right nutrients in your day and curb sugar cravings. She now owns smoothie bars, has expanded into more CPG products, like bars and butters, and all of this was bootstrapped. Her personal instagram brings in enough money for her to support her growing family and not take pay from Blender Bombs (they are seed funding right now!)
Learning from experience (or others experience) is one of the best educations out there. Check them out and let me know what you think- I’ve already noticed a few thing they all do well- writing, community building and perseverance.
Adios!
